Product design / UX & UI design / Product marketing design

Life Reimagined Website

Responsive website offering well-being services including coaching and self-improvement programs and quizzes in well-being, relationships and work.

cLIENT

AARP

Background

‍Whether it’s by choice or a result of external forces, we all have experienced moments where we’re faced with the choice of “what’s next?”. AARP created Life Reimagined to bring tools and guidance for these moments through one-on-one coaching, expert guidance, self-guided activities and quizzes and curated content in the well-being, relationships and work categories.

Assignment

‍Design a responsive website for individual, self-managed and purpose-driven well-being services in a monthly subscription model. Create sticky programs to engage and delight the customer.

ROLE

Lead Visual Designer / Sr. Web Developer

Deliverables

‍‍Delivered interactive design and innovative concepts that convey world class user experience, story-telling, and product engagement.
Partnered with the Product Manager to create requirements.
Ensured collaboration across departments to meet all stakeholder’s goals and expectations.
Provided creative direction for team of designers, contractors/freelancers and agencies to ensure brand integrity.
Worked closely with Development team, oversee product design through development and testing in an agile workflow.
Designed responsive web presence including customized subscription model and e-commerce, scheduling and video-conferencing for one-on-coaching, interactive activities and quizzes, and inspirational/motivational content controlled by a Drupal CMS backend.
Designed a custom analytics dashboard for site metrics, analysis, and reporting.
Collaborated with Marketing team to design landing pages, ads, promotions, email campaigns, infographics and survey results.
Designed printed materials such as interactive test workbooks, event booklets and signage, and market research reports.

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