Humana is measured on patient satisfaction and value of care through the Centers for Medicare and Medicaid Services Stars Program. Humana's Stars Team was looking for new ways to create innovative and personalized experiences for their Group Medicare plan members to improve member health and satisfaction, preventative care and managing chronic conditions.
Create and track a multi-channel engagement web platform to facilitate sending customized communications to unlimited cohorts based on targeted data points, including disease states and annual gap compliance. Improve patient satisfaction and compliance, and by extension, Humana's Stars scores.
